A collector storefront where authenticity and timing decide the sale

The problem

Sealed-product buyers make decisions on two things: whether it's authentic, and whether they'll get it before it's gone. A generic storefront communicates neither.

Collectors also research inside AI assistants now — asking what a set contains, whether a box is worth buying, where to get it sealed. Those answers were being written without the store in them.

The solution

We built the storefront around how collectors actually browse: Japanese and English sealed split at the top level, chase sets surfaced rather than buried, and every listing stating language, set and seal condition plainly.

The Mystery Box Club was built into the store as a recurring product with its own tiering, so the subscription is part of the catalogue rather than a separate funnel.

For GEO and AEO we structured product and inventory data so assistants can read set names, languages and availability, and wrote the store's answers to the questions collectors ask before buying — what's in a set, what sealed means, how shipping is handled.

The results

The store now separates the two catalogues the way its buyers think about them, and the subscription runs as a first-class product.

Set and product data is machine-readable, so assistants describing these releases have a source that reflects current stock.